Chief Marketing Officers (CMOs) face the dual challenge of producing high-quality content while also meeting the demand for speed and efficiency. With the right strategies, however, CMOs can not only keep up but also excel in creating impactful digital media content. Let’s dive into the types of content that resonate in the B2B space, the challenges CMOs face, and how thought leadership can elevate your brand.

Picture this: A financial services company uses AI to target its advertisements. The algorithm scans mountains of historical data, finding patterns to optimize conversions. Within weeks, the ads generate an uptick in applications for high-interest loans. It’s a success—or so it seems. Then the complaints start pouring in. People in low-income neighborhoods feel singled out and exploited. Advocacy groups accuse the company of predatory practices. The headlines follow, and trust in the brand erodes overnight.

The role of a CEO has expanded beyond strategy and leadership to include the need for a profound understanding of technology’s role in driving growth. For companies operating in the B2B space, mastering the art of marketing through technology is no longer optional—it’s a strategic imperative.